There’s been growing discussion recently concerning “content graphs” that utilize graph relationships to manage content for online publication. Some have observed the similarities between knowledge graphs and headless content management and have sought to combine these approaches. Yet how compatible are these approaches in practice? After examining the overlaps between knowledge graphs and headless CMS, the presentation will explore the assumptions embedded in making them work together, and how these assumptions may run up against scenarios they are poorly equipped to handle. The talk will address the differences in using knowledge graphs to support editorial planning compared with relying on them to support delivery orchestration.