Linked Data and Content Now!
Content Knowledge Graphs Track | KGC 2023
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24m
Machine-mediated interactions on the Web call for different approaches towards marketing communication and its artifacts: content and data objects. Linked Data and Content Now! is about the potential and real use of schema.org for marketing communication on the Web. In this talk you will learn how schema.org can be a means towards richer content experiences and data-centric marketing communication. I will show how we can use the affordances of the Semantic Web to enhance the rhetorical powers of content and its ability to inform, persuade, educate and entertain. Then we will have a look at how thetthe top 10 companies in the S&P 500 ESG index use, or don’t, the potential of Linked Data for content.
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