Duane Forrester | Your Future in Search is Built on Knowledge Graphs
KGC | The Complete Collection • 21m
The future of search is already known, and it's built on Knowledge Graphs. From a business' POV, we'll explore the focus of search engines today, why KGs are so integral and examine the benefits of building your own site around a knowledge graph. From increases in customer retention, conversion and satisfaction, we'll see how this approach works. If you want to improve your user experience, there's an impact. If you want to decrease support costs and build consumer confidence - and impact reviews - we'll see how a KG-based approach works. There is a lot of work to do, but in today's world of search, the systems are complex and deep...and simple models of managing websites, content and search from years passed simply won't keep up.
Development and growth of search is going to be through the use of knowledge graphs, that is what our speaker Duane Forrester believes is the future of data search.
Duane Forrester is the VP at a company called Yext, a company that operates in the area of online brand management. Duane believes that the website user experience is currently very fractured in that sometimes searches aren't exactly what people want. Duane provides information on history of the introduction of knowledge graphs to Google and the introduction helps user experience to be improved. By allowing customers control the path allows trust to be built between customer and the business, this can be done through a knowledge graph based data strategy which Duane explains in this video today. #knowledgegraphs #knowledgegraphconference #knowledgegraphsearchengine #knowledgegraphsearch
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