In today’s data-driven economy, the company with the most data wins. This means that companies go through great lengths to collect all of our data, sometimes even crossing ethical boundaries. But in the end, we all lose: having the best data process is not an indication of how well a company innovates or what value its services bring. As a result, innovation has come to a standstill, and people are stuck with mediocre data experiences. If data truly is the new oil, then what we’re currently doing is pouring all that oil in barrels—often without the ability to open the lid ourselves. In order for data to fuel the engine, it has to flow much better than it does today. In this talk, I will explain how the Solid project gives people back control over their personal knowledge graphs. In doing so, we enable small and large companies alike to innovate.