Insufficient Facts Always Invite Danger: Combat Them with a Logical Model While understanding the context of data is key, it's important to remember there is no universal context. What makes sense in one case may not in another. We see this often in MDM scenarios; we can't agree on the definition of a Customer and the process grinds to a halt. Mike Grove from StarDog wants viewers to know that not only does a logical data model let us better represent our data, it provides us the flexibility to look at the data from a different perspective and bring more agility to how we leverage data in the enterprise.
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