Knowledge-Graph-Driven Recommendations
Business Use Cases | KGC 2023
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27m
The IKEA Knowledge Graph includes information around complementary products, their benefits, as well as some safety precautions that customers should be aware of. This information is captured on a general level and allows to drive customer-facing recommendations in a very efficient manner. Also, KG-driven recommendations mean we can offer meaningful content to customers that have not opted-in to share their personal data.
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