The power of Knowledge Graphs in modern SEO
May 10 | KGC 2023
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29m
This presentation deals with the creation of a Knowledge Graph for an online leading news publisher in Germany. We used the technology behind Knowledge Graphs to semantically link tags and entities to articles, injecting content all over the website with context-rich information that could talk to search engines and appeal to users.
In our analysis we will present results from Organic Search and showcase the validation process we used to ensure the correctness of the information provided at all stages to constantly improve the knowledge base.
The aim of this presentation is to showcase the power of Knowledge Graphs in the field of modern SEO.
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